| website copywriting (2)

A Compelling Reason Why People Buy Your Company’s Product & Services

By: Vicky Marrack on 1/26/15 14:47

Simon Sinek (in his famous "Golden Circle” Ted Talk) says people don't buy your company's "what" or "how" but the "why you do what you do" - it's this compelling reason that ...

"Tangible Words developed a Communications Plan and Content Strategy"

By: Vicky Marrack on 12/4/14 15:55

"Ever since I attended a Tangible Words workshop, I've been impressed—and relieved—to have found an organisation who really understands our needs; from offering workshop ...

The Growth of a Business Blog

By: Vicky Marrack on 7/31/14 16:58

Do you ever wonder how many business blog articles you have actually written? Do you remember when you first started?

Google Has Changed Their Algorithm to Focus On The Quality of Content

By: Vicky Marrack on 7/22/14 16:38

It used to be that the most expensive part of doing your website was hiring a web developer. Using free software like WordPress has brought this cost down significantly, to put ...

Canada’s Anti-Spam Laws (CASL) - Do you Need To Panic?

By: Vicky Marrack on 6/24/14 19:00

There has been a lot of talk about Canada’s Anti-Spam Laws (CASL) coming into affect on July 1st, 2014 - but the real question is: does your business need to do anything ...

Website Written by a Website Copywriting Company - What’s the ROI?

By: Vicky Marrack on 6/17/14 18:58

If you consider yourself something of a writer, you know there’s a difference between “grammar” and “style.” The writing style that should be used in your company website content ...

“Tangible Words conceptualized how to foster trust with my audience.”

By: Vicky Marrack on 5/16/14 15:52

"My website’s homepage copy has to drive traffic to my online store. I struggled to build trust with website visitors on my homepage, and give them all the information they needed ...

Website Copywriting and Content Strategy Case Story

By: Vicky Marrack on 4/1/14 14:25

Tangible Word's served The Human Well's clients and partners as a value-add to the service The Human Well provides. We fulfilled specific professional services needed: website ...

Are Your Content Marketing Goals for 2014 on Track?

By: Vicky Marrack on 3/17/14 13:20

It's hard to believe that we are 10 weeks into 2014. Time sneaks up on most of us, but if you aren't hitting marketing milestones your sales might not be where you'd like.

Comparing Google vs Apple Website Copywriting

By: Vicky Marrack on 3/11/14 13:30

Beware of Marketing Hype: Even the “greats like Apple” fall into this trap Good website copywriting means really espousing the features and benefits of your product so that your ...

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