Persona Development & Content Plan Using Forms To Research Your Audience

By: Suzanne McFarlane on 4/4/18 14:00

We’re guessing by now your company has found an answer to the question: “What is a buyer persona?” Just in case it hasn’t, buyer personas are: fictional people you create based on ...
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How To Attract Manufacturer Customers With Smarketing and Personas

By: Suzanne McFarlane on 11/1/17 13:37

Manufacturing is a precise trade, approached with intent; so is its marketing to attract manufacturer customers. In order to be precise with the marketing content needed to find ...
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4 Reasons Buyer Personas Improve Inbound Marketing

By: Suzanne McFarlane on 7/12/17 14:26

You might think that your marketing and sales departments work together as a team (and in a perfect world, they should). But disconnects between marketing and sales teams happen. ...
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