| Target audience

Why You Need More Than Webpages To Make An Impact Online

By: Vicky Marrack on 6/9/15 15:17

Sure, your webpages give titles and placeholders for all the parts of your business that users might search for (SEO copywritten web pages are even better). But, there is more to ...

Paying for Content? Outsourcing To Professional Copywriters

By: Vicky Marrack on 5/29/15 18:55

Get rid of the notion that you have to do all your marketing content yourself: you don’t and you shouldn’t. Sometimes being too close to the message or trying to churn it out ...

Improve Your Website Sales Potential: Your Company’s Website Is An Ongoing Investment

By: Vicky Marrack on 5/21/15 14:42

If you stop thinking about your company’s website as soon as it’s launched, you’ve just thrown away your investment. Your website is an ongoing investment — of time and money—to ...

Reaching Your Target Audience By Fulfilling Their Needs - TED Blog

By: Vicky Marrack on 4/30/15 14:09

If you’ve struggled with trying to integrate a change in the way your organization communicates its messages in reaching your target audience, you must read this article ...

Blogs and Articles: How Each Impacts Your Website Content

By: Vicky Marrack on 4/21/15 14:46

Fresh website content keeps your site relevant with search engines and interesting to returning users. This means offering up new information regularly to keep your clients and ...

Non-Profit Organization Marketing - Reach Your Target Audience

By: Vicky Marrack on 4/14/15 14:11

Working in communications for a non-profit organization can be very rewarding. You get to spend your days promoting a cause like your community, your environment, or your health.

Marketing Your Rural Business: Personal Touch and Connect Online

By: Vicky Marrack on 2/17/15 14:47

In the first article, 'Country Goes Viral: Marketing Your Rural Business', we discuss tools that can connect with your customers online. In this article we will look at ...

A Beginners Guide to Marketing Your Tourist Destination

By: Vicky Marrack on 1/22/15 21:53

You have an amazing tourist destination that “has something for everyone”. You’re sure this place is so amazing that families will love it, your grandma will love it, your dog ...

What is an Offer, an Incentive and an Action when Email Marketing?

By: Vicky Marrack on 10/29/13 15:48

Email Marketing takes time and effort so you want to ensure that your reader's benefit from the information you share but also that they take interest enough to contact you.

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Even Loblaws Can Benefit From Trained Professional Copywriters