| website copywriting (7)

Why do people care about testimonials?

By: Vicky Marrack on 6/27/12 22:00

Are business testimonials important to your prospects?

What is Web 2.0 and how to effectively use content in your business?

By: Vicky Marrack on 6/25/12 21:20

If your business is online, then you will have heard the term 'Web 2.0'. The important question: is your business Web 2.0?

What's the difference: Paid SEO Ads vs. Organic SEO Content Writing

By: Vicky Marrack on 6/23/12 6:34

If your business relies on online enquiries, then understanding search engine optimization and the difference between organic and Paid will be important to you. Website ...

Certatech Telecom Professional Service Firm Website Content Case Story

By: Vicky Marrack on 6/21/12 12:34

Before: Certatech (telecom professional services firm) had these problems: Never really were happy with the content. Their website didn’t say all they could do. Certatech Senior ...

Writing Online and in Print Different – Branding

By: Vicky Marrack on 6/10/12 22:37

How writing online to your target audience is different to how you write to your audience in brochures. Give less information on your brochures. Brochures do not allow you to ...

Beware Unsubstantiated Claims On Your Website

By: Vicky Marrack on 6/7/12 22:05

Your audience is too educated and weary of companies who have unsubstantiated claims on their website. Unsubstantiated claims include “We’re the best at Customer Service” or "#1 ...

Building an Effective Business Blog Workshop – CFDC, Bancroft Ontario

By: Vicky Marrack on 6/3/12 8:53

June 21st, 2012: "Building an Effective Business Blog" - CFDC, Bancroft, Ontario: 9am - 3pm *Workshop fee is $50 dollars (before June 6th) or Regularly $65; includes lunch

Content Marketing Series - What are your content marketing rules?

By: Vicky Marrack on 5/29/12 17:40

We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.

Present Confidently to Business Colleagues and Clients - Workshop

By: Vicky Marrack on 5/28/12 7:55

“You have what it takes to get a crowd eating out of your hands simply by sharing your knowledge—you just don’t know it yet.” – Alysha Dominico Ever go to one of those ...

Content Marketing Series: 'to be evil in an SEO context'

By: Vicky Marrack on 5/26/12 3:00

What does it mean "to be evil" in an SEO context? To copy someone else's unique content. That's plagiarism. No librarian is going to tolerate that. You have to write about your ...

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