Why do people care about testimonials?

Are business testimonials important to your prospects?
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Certatech Telecom Professional Service Firm Website Content Case Story

Before: Certatech (telecom professional services firm) had these problems: Never really were happy with the content. Their website didn’t say all they could do. Certatech Senior ...
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Writing Online and in Print Different – Branding

How writing online to your target audience is different to how you write to your audience in brochures. Give less information on your brochures. Brochures do not allow you to ...
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Beware Unsubstantiated Claims On Your Website

Your audience is too educated and weary of companies who have unsubstantiated claims on their website. Unsubstantiated claims include “We’re the best at Customer Service” or "#1 ...
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Building an Effective Business Blog Workshop – CFDC, Bancroft Ontario

June 21st, 2012: "Building an Effective Business Blog" - CFDC, Bancroft, Ontario: 9am - 3pm *Workshop fee is $50 dollars (before June 6th) or Regularly $65; includes lunch
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Content Marketing Series - What are your content marketing rules?

We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.
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Present Confidently to Business Colleagues and Clients - Workshop

“You have what it takes to get a crowd eating out of your hands simply by sharing your knowledge—you just don’t know it yet.” – Alysha Dominico Ever go to one of those ...
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Content Marketing Series: 'to be evil in an SEO context'

What does it mean "to be evil" in an SEO context? To copy someone else's unique content. That's plagiarism. No librarian is going to tolerate that. You have to write about your ...
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