Graphic Text: Help Your Prospects Read Online

Graphic text helps readers navigate information quickly and easily:
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Bounce or Hit? Copywriter's Missing 'Colloquial Markers' = Ambiguous Ad

A message popped up on Twitter yesterday, "Anyone watching the tennis? #bestgameofwomenstennisforyearsand thatsafact." Sadly, I wasn't. But it reminded me of this ad that appeared ...
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Wouldn’t it be nice to get more of your ideal customers?

Do you ever use the words “quality” and “excellent customer service” and “reliable” to differentiate your business from your competitors’? If so, you are missing a great ...
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Why a newspaper and your website have more in common than you think

Now that you know how quickly your customers read your website, I can explain the 'nitty gritty' of business websites vs. newspapers.
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Does your website turn visitors into customers?

Here are some of the things to consider when trying to convert visitors into customers.
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