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3 Benefits To Remember When You’re Automating Your Content Marketing:

By: Vicky Marrack on 5/14/15 14:14

In the last article, we discussed easing your content overload by automating your content marketing with an editorial calendar.

Before You Start Your New Website Design, Don't Forget to:

By: Vicky Marrack on 1/30/14 8:00

Make sure all of your team members agree on what your company's new website design needs. Save money by talking to content experts before you talk to a website developer. Have ...

What's the difference: Paid SEO Ads vs. Organic SEO Content Writing

By: Vicky Marrack on 6/23/12 6:34

If your business relies on online enquiries, then understanding search engine optimization and the difference between organic and Paid will be important to you. Website ...

Certatech Telecom Professional Service Firm Website Content Case Story

By: Vicky Marrack on 6/21/12 12:34

Before: Certatech (telecom professional services firm) had these problems: Never really were happy with the content. Their website didn’t say all they could do. Certatech Senior ...

Writing Online and in Print Different – Branding

By: Vicky Marrack on 6/10/12 22:37

How writing online to your target audience is different to how you write to your audience in brochures. Give less information on your brochures. Brochures do not allow you to ...

How to get Testimonials for Your Business

By: Vicky Marrack on 6/8/12 5:08

Because we’re living in a cynical shopping age, Testimonials on your website have become more important. Your copywriting firm (all over the world-Melbourne to Toronto) knows ...

What is a Creative Brief?

By: Alysha Dominico on 10/7/11 21:13

You might hear copywriters and graphic designers throwing creative jargon at you. One creative term is the "creative brief”. As a content writer, I also like to call this the ...

How to Make Your Prospects Believe You When They Don't

By: Alysha Dominico on 9/23/11 13:27

Here's a guest post from Jill Konrath, author of SNAP Selling. She understands how to make big sales even in 2011 when you are working with an educated, disengaged consumer.

Bounce or Hit? Copywriter's Missing 'Colloquial Markers' = Ambiguous Ad

By: Alysha Dominico on 6/23/11 17:37

A message popped up on Twitter yesterday, "Anyone watching the tennis? #bestgameofwomenstennisforyearsand thatsafact." Sadly, I wasn't. But it reminded me of this ad that appeared ...

Affordable copywriting all year long: Flexi-Words

By: Alysha Dominico on 5/25/11 14:11

Finally, an easy way to have more clients come to you with the peace of mind your great ideas won’t fall by the wayside ever again!

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