| WIIFM

Use Your Website Words To Sell Your Business Online

By: Vicky Marrack on 6/25/15 17:02

Your website words tell your business story, make it a short story, but a good one. You can’t sell your product on witty banter and video alone—though they do enhance your website ...

Reaching Your Target Audience By Fulfilling Their Needs - TED Blog

By: Vicky Marrack on 4/30/15 14:09

If you’ve struggled with trying to integrate a change in the way your organization communicates its messages in reaching your target audience, you must read this article ...

Lead Generation Through Your Company Website

By: Vicky Marrack on 12/10/14 16:28

Is Your Website Your Main Source of Lead Generation? Just like you need a nice shop front for people to browse and hopefully buy your products, for online shoppers, your website ...

How to Stay Focused On your Customers: WIIFM Explained

By: Vicky Marrack on 6/6/14 18:49

For a long time we've been purporting in our content marketing workshops the concept of WIIFM. Here’s a recap of the definition in case you missed it.

sphereone blog

Use Your Website Words To Sell Your Business Online

Reaching Your Target Audience By Fulfilling Their Needs - TED Blog

Lead Generation Through Your Company Website

How to Stay Focused On your Customers: WIIFM Explained

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