The content marketing appeal - do commercials still serve a purpose?

I was on the phone with a librarian last week in Ottawa. She was pointing me to some online resources. I waited on the phone while she did a quick search on the online catalogue ...
Read More

Do Commercials Sell or Just Interrupt?

Last Saturday night I was hanging out with some friends in Ottawa, and as it often happens, at some point in the night we opened up You Tube and started feeding the music by ...
Read More