Reaching Your Target Audience By Fulfilling Their Needs - TED Blog

By: Vicky Marrack on 4/30/15 14:09

If you’ve struggled with trying to integrate a change in the way your organization communicates its messages in reaching your target audience, you must read this article ...
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How to Stay Focused On your Customers: WIIFM Explained

By: Vicky Marrack on 6/6/14 18:49

For a long time we've been purporting in our content marketing workshops the concept of WIIFM. Here’s a recap of the definition in case you missed it.
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