| copywriters

Website Content Architecture: Which Webpages? Product vs Service-based

By: Vicky Marrack on 7/9/13 19:45

There's a big difference between product-based companies and service-based companies when it comes to figuring out which pages and subpages you need on your website.

Consistent Business Branding – Your Website is Only the First Step

By: Vicky Marrack on 4/27/12 13:16

Businesses in Toronto, across Ontario and in Melbourne, Australia seem to always want to 'rebrand' by starting with their website. This is never a bad thing as often businesses ...

What is a Creative Brief?

By: Alysha Dominico on 10/7/11 21:13

You might hear copywriters and graphic designers throwing creative jargon at you. One creative term is the "creative brief”. As a content writer, I also like to call this the ...

Business Seminars in Ottawa on Website Copywriting, Business Blogging

By: Alysha Dominico on 9/14/11 12:31

With our business seminars on website copywriting, business blogging, and sales/e-newsletter copywriting in Toronto and Kingston being such a success, we have expanded to Ottawa. ...

Bounce or Hit? Copywriter's Missing 'Colloquial Markers' = Ambiguous Ad

By: Alysha Dominico on 6/23/11 17:37

A message popped up on Twitter yesterday, "Anyone watching the tennis? #bestgameofwomenstennisforyearsand thatsafact." Sadly, I wasn't. But it reminded me of this ad that appeared ...

Affordable copywriting all year long: Flexi-Words

By: Alysha Dominico on 5/25/11 14:11

Finally, an easy way to have more clients come to you with the peace of mind your great ideas won’t fall by the wayside ever again!

How To Make Your Website Writing More Interesting

By: Alysha Dominico on 4/30/11 23:27

It used to be that colloquial language was frowned upon. Not so anymore.

How do people read online? (part 3)

By: Alysha Dominico on 2/16/11 5:23

DANGER: Do You Write Your Own Website Copy?

By: Alysha Dominico on 11/25/10 3:15

Warning: not everyone can (nor should) write website copy. Trained copywriters are more than wordsmiths or journalists. Copywriters are sales-trained writers who help you sell ...

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Even Loblaws Can Benefit From Trained Professional Copywriters