| Online Content Writing

All Great Email Marketing Uses This Formula

By: Vicky Marrack on 11/1/13 13:25

In our last article we discussed what an Offer, an Incentive and An Action is when Email Marketing. All great email marketing uses this formula:

What is an Offer, an Incentive and an Action when Email Marketing?

By: Vicky Marrack on 10/29/13 15:48

Email Marketing takes time and effort so you want to ensure that your reader's benefit from the information you share but also that they take interest enough to contact you.

Getting it Done vs Getting it Right When Writing Content Online

By: Vicky Marrack on 6/21/13 16:59

My younger cousin was applying for a scholarship recently and asked me to pass my eyes over his application to see if I thought he'd clearly answered the questions, and to make ...

Brochure Content Case Story

By: Vicky Marrack on 7/4/12 18:19

Before: The OnTime Group (A Transportation Company) Had These Problems... 1. The OnTime Group was trying to create a brochure. But it was taking too long (over 4 months), and ...

Content Marketing Series - What are your content marketing rules?

By: Vicky Marrack on 5/29/12 17:40

We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.

Content Marketing Series: 'to be evil in an SEO context'

By: Vicky Marrack on 5/26/12 3:00

What does it mean "to be evil" in an SEO context? To copy someone else's unique content. That's plagiarism. No librarian is going to tolerate that. You have to write about your ...

Content Marketing Series: Google’s New SEO Rules-how it affects you?

By: Alysha Dominico on 5/25/12 3:00

There's always a lot of talk online (by people who like to guess at Google's search algorithms, and general "leaders of the SEO pack") aboutGoogle's New SEO rules: how to follow ...

How to Manage Content Marketing

By: Alysha Dominico on 5/14/12 21:30

Manage Content Marketing: Use phases like these and you will be more successful. 1) Content Strategy and set KPIs

What is "Content Marketing" Anyway?

By: Alysha Dominico on 5/6/12 20:48

"Content marketing" is a type of Web 2.0 advertising (Web 2.0: now anyone can easily publish content online). But why do you need content marketing?

Review of a Good Website: Mailchimp

By: Alysha Dominico on 5/2/12 23:40

Our 1st review of a website with excellent copywriting techniques was Quicken. In our 2nd review of a good website, we move to Mailchimp, which is in fact an e-newsletter software ...

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