2012 Most Popular Content Marketing Articles

We've compiled the most useful and popular articles for your business to make Content Marketing work for you in 2013.
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Content Marketing Series - What are your content marketing rules?

We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.
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Content Marketing Series: Google’s New SEO Rules-how it affects you?

There's always a lot of talk online (by people who like to guess at Google's search algorithms, and general "leaders of the SEO pack") aboutGoogle's New SEO rules: how to follow ...
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Quantec Geoscience 25+ page - SEO website copywriting Case Story

With more than 25 pages to write and a looming deadline for a new website, here's what bugged Quantec Geoscience about their old website.
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What is "Content Marketing" Anyway?

"Content marketing" is a type of Web 2.0 advertising (Web 2.0: now anyone can easily publish content online). But why do you need content marketing?
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Business Blog Series: How often should you write a blog?

In the first Blog article of our Business Blog Series we discussed how to establish your business as experts and create trust online.
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Business Blog Series: How to establish your business as the experts...

No doubt you’ve heard about blogging. But do you realize it is the most effective way establish your business as the experts, and create trust online?
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Ottawa Copywriter: Improve Your Website Content Business Workshop

November 4th , 9:30am – 11:30am – How To Improve Your Website Content Today, And Build Your Business Cost: $25 (PS. This session 'sold out' in Toronto!)
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Unhappy with the copywriter you paid?

Most copywriters are freelance writers. Which means they might not have the same Quality Management Systems in place as a copywriting company. At least that's what our clients ...
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Copywriters: good or bad?

I was surfing the web recently and I came across what I considered an interesting headline: "Never use a copywriter for your website." The article's author Tony Hetherington is a ...
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