| Toronto Copywriter

Mistakes we all make on email marketing but ... should you continue to?

By: Vicky Marrack on 6/29/12 22:04

Has this happened to you? I just received an email in my inbox. It came up on my iPhone with the headline and one sentence of topic. I could also see who it was from.

Content Marketing Series - What are your content marketing rules?

By: Vicky Marrack on 5/29/12 17:40

We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.

Present Confidently to Business Colleagues and Clients - Workshop

By: Vicky Marrack on 5/28/12 7:55

“You have what it takes to get a crowd eating out of your hands simply by sharing your knowledge—you just don’t know it yet.” – Alysha Dominico Ever go to one of those ...

Content Marketing Series: 'to be evil in an SEO context'

By: Vicky Marrack on 5/26/12 3:00

What does it mean "to be evil" in an SEO context? To copy someone else's unique content. That's plagiarism. No librarian is going to tolerate that. You have to write about your ...

Content Marketing Series: Google’s New SEO Rules-how it affects you?

By: Alysha Dominico on 5/25/12 3:00

There's always a lot of talk online (by people who like to guess at Google's search algorithms, and general "leaders of the SEO pack") aboutGoogle's New SEO rules: how to follow ...

How to Manage Content Marketing

By: Alysha Dominico on 5/14/12 21:30

Manage Content Marketing: Use phases like these and you will be more successful. 1) Content Strategy and set KPIs

Quantec Geoscience 25+ page - SEO website copywriting Case Story

By: Alysha Dominico on 5/10/12 21:16

With more than 25 pages to write and a looming deadline for a new website, here's what bugged Quantec Geoscience about their old website.

What is "Content Marketing" Anyway?

By: Alysha Dominico on 5/6/12 20:48

"Content marketing" is a type of Web 2.0 advertising (Web 2.0: now anyone can easily publish content online). But why do you need content marketing?

Website Copywriters and Website Design Must Work Together

By: Alysha Dominico on 5/1/12 0:23

Website designers (layout, colour and image people) should always work with website copywriters (writers, editors and content strategist people)—and vice versa. Here's why...

How to avoid online plagiarism in a Web 2.0 World (Plagiarism Pt.3)

By: Alysha Dominico on 4/22/12 21:31

As a website copywriter in Toronto and Ottawa, I run into plagiarism issues frequently. In our first article I ask the question: Are we guilty of plagiarism in this Web 2.0 era? ...

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