| Suzanne McFarlane (11)

A Sales Pitch to Attract Investors to Your Economic Development Region

You could talk about your economic development region for hours. But when you’re trying to attract investors, it’s best to make every word count. You can attract investors to your ...

Questions You Need To Ask To Design A Tourist Friendly Website

By: Suzanne McFarlane on 7/4/17 14:35

Your tourist destination has a lot to offer international, regional, and local visitors. You want to make it a bucket list destination. But you’re not sure how to attract tourists ...

How To Unlock The Secret To BuzzFeed’s Success For Your Company

By: Suzanne McFarlane on 6/30/17 14:57

At first glance, the content on BuzzFeed.com seems to consist mostly of listicles (and funny cat gifs). But there’s so much more to the secret to BuzzFeed’s success. The digital ...

How To Use Non-Verbal Communication For Economic Development

By: Suzanne McFarlane on 6/30/17 14:45

Non-verbal communication makes up 93% of all communication[i], according to Dr. Albert Mehrabian, making it a powerful tool you can use to sell your economic development location.

How To Choose A SEO-Friendly URL For Your Business

By: Suzanne McFarlane on 6/28/17 14:42

The world wide web contains 4.5 billion indexed pages with new pages being added every day (WorldWideWebSize.com). Using SEO keywords in your URL (website address) helps your ...

Turn Objections Into Opportunities For Your Ontario Tourist Region

By: Suzanne McFarlane on 6/26/17 14:40

We all want to feel that we are making good decisions. Tourists can need several points of contact before deciding to purchase. And, they may have objections. Maybe they think ...

Hire Content Writers and Lighten Your Marketing Team’s Load

By: Suzanne McFarlane on 6/23/17 14:25

Your marketing department has a lot of responsibilities: strategy, market research, sales support, and communications just to name a few. It’s normal that some of those ...

Manufacturers: Get Customers To Like And Share Your Content

By: Suzanne McFarlane on 6/21/17 14:17

You’ve invested a lot of time and energy creating a manufacturing website. You've written optimized content so you're ready to convert worldwide visitors into investors and ...

Elevator Pitches That Attract Tourists To Your Tourist Destination

By: Suzanne McFarlane on 6/19/17 14:01

Marketing and sales may have changed but one thing remains the same: a great elevator pitch that attracts tourists to your tourist destination. Mastering elevator pitches that ...

How To Develop New Content Ideas To Attract Tourists to Your Region

By: Suzanne McFarlane on 6/16/17 14:23

Coming up with new content ideas to attract tourists doesn’t need to be a hassle. Take some time to hone in on their wants. If you know their travel goals, you can prepare a ...

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