| Suzanne McFarlane (13)

How SMART Goals Align Your Sales And Marketing Departments

Use SMART goals for sales and marketing to help align these two essential departments when executing your content marketing strategy. SMART goals make your business objectives ...

How Blogging Adds Value To Your Tourism Website - Start Today

By: Suzanne McFarlane on 5/18/17 14:10

Blogging adds value to your tourism website. We’ve heard it before. But, you’re already busy running your tourism business, you don’t have the time to come up with content for a ...

Successful Inbound Marketing So You Attract Consumers Online

By: Suzanne McFarlane on 5/16/17 14:32

You have a fantastic product or service. Successful inbound marketing grabs the attention of potential customers.. Consistent content and contact from inbound marketing lets ...

5 Reasons Why Canadian Manufacturers Benefit From Using Email Marketing

By: Suzanne McFarlane on 5/15/17 14:24

Canadian manufacturers benefit from using email marketing because reaching international markets can be difficult. Especially when you're competing with industry powerhouses in ...

Align Sales And Marketing Departments To Increase Company Sales

By: Suzanne McFarlane on 5/12/17 14:33

Sales and Marketing departments can be the feuding siblings of the business world. However, when you align sales and marketing departments you have the opportunity to increase ...

What You Need To Know To Become CASL Complaint

By: Suzanne McFarlane on 5/8/17 14:26

How to shape-up your content strategy to meet Canada’s Anti-Spam Legislation (CASL) email marketing standards so you become CASL compliant by July 1. If you followed the ...

Three Ways To Create Email Subject Lines That Attract Tourists

By: Suzanne McFarlane on 5/5/17 14:13

It doesn’t matter how great your tourism marketing email content is, you need email subject lines that attract tourists or no one will open your emails. In fact, 33% of email ...

Create Tourism Websites Travellers Want To Visit

By: Suzanne McFarlane on 4/26/17 14:30

If you want to go on vacation - to a new city, on a camping trip, or a wine tour - you plan it first, right? Arriving at your destination, like an Ontario tourist region, with no ...

Your 20 Second Sales Pitch To Attract Economic Development Investors

By: Suzanne McFarlane on 3/6/17 15:57

You’ve got 20 seconds to attract economic development investors to your region. That’s not a lot of time to make an impression, even for a seasoned economic development ...

1 ...

10 11 12 13 14

sphereone blog