| Suzanne McFarlane (9)

How Your Unique Selling Proposition (USP) Sets Your Business Apart

Your business’ Unique Selling Proposition (USP) is the value or benefit that sets your business apart from others in your industry. Whatever is truly unique or one-of-a-kind about ...

5 Reasons To Use Communications Support For Non-Profit Organizations

By: Suzanne McFarlane on 9/1/17 14:36

Cost effective communications support for non-profit organizations is vital for attracting donations and support. Because non-profit communications departments are often the least ...

Create A Website That Raises Money For Your Non-Profit Organization

By: Suzanne McFarlane on 8/30/17 14:19

Non-profit organization website design can be complicated. Your website needs to be cost-effective, deal with complex topics, overcome objections and get both staff and donors on ...

Here’s How Your Target Market And Buyer Persona Attract More Customers

By: Suzanne McFarlane on 8/25/17 14:00

First, you need to understand the difference between your target market and your buyer persona so you can use them to improve your inbound marketing strategy.

301 Redirects: How To Succeed At Rebuilding A Website

By: Suzanne McFarlane on 8/23/17 14:18

301 redirects allow you to maintain your website’s clout without the need to rebuild your audience from the bottom up when you're rebuilding a website.

Why The Difference Between Features and Benefits Matters

By: Suzanne McFarlane on 8/16/17 14:07

The difference between features and benefits is well-known to copywriters but a mystery to many others. And this difference could make the difference when you need to convert ...

Here’s How You Can Attract Investors Online Through Business Blogs

By: Suzanne McFarlane on 8/11/17 15:31

In a perfect world your economic development region would speak for itself. But in the online world it’s the economic development website that talks to potential investors. You ...

Support Your Marketing Team On A Small Budget

By: Suzanne McFarlane on 8/9/17 14:03

Every business owner understands the balancing act between time and money. Either you don’t have enough of one, the other, or both, to get projects done or to support your ...

How Hiring Content Experts Can Give Your Business A Competitive Edge

By: Suzanne McFarlane on 8/8/17 14:05

In the world of marketing where 'content really is king', hiring content experts is an option for your business. Content gets your business noticed and attracts high-quality ...

Discover How Blogging Adds Value to Your Company Website

By: Suzanne McFarlane on 8/4/17 14:31

When we think about what adds value to our business, we often think of ways our business can make money. At first glance, blogging doesn’t look like a product or service you can ...

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