Become an E-Writer: Loyalist College Course - Copywriting for Business

Are you trying to write your own content for your business website, blog, and brochures?
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Brochure Content Case Story

Before: The OnTime Group (A Transportation Company) Had These Problems... 1. The OnTime Group was trying to create a brochure. But it was taking too long (over 4 months), and ...
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Content Marketing Series - What are your content marketing rules?

We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.
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Present Confidently to Business Colleagues and Clients - Workshop

“You have what it takes to get a crowd eating out of your hands simply by sharing your knowledge—you just don’t know it yet.” – Alysha Dominico Ever go to one of those ...
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Content Marketing Series: 'to be evil in an SEO context'

What does it mean "to be evil" in an SEO context? To copy someone else's unique content. That's plagiarism. No librarian is going to tolerate that. You have to write about your ...
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Content Marketing Series: Google’s New SEO Rules-how it affects you?

There's always a lot of talk online (by people who like to guess at Google's search algorithms, and general "leaders of the SEO pack") aboutGoogle's New SEO rules: how to follow ...
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How to Manage Content Marketing

Manage Content Marketing: Use phases like these and you will be more successful. 1) Content Strategy and set KPIs
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What is "Content Marketing" Anyway?

"Content marketing" is a type of Web 2.0 advertising (Web 2.0: now anyone can easily publish content online). But why do you need content marketing?
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Review of a Good Website: Quicken

As a website copywriter in Toronto, Canada and Melbourne, Australia, we go through hundreds of websites a month.
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