| Content marketing (2)

How to Stay Focused On your Customers: WIIFM Explained

By: Vicky Marrack on 6/6/14 18:49

For a long time we've been purporting in our content marketing workshops the concept of WIIFM. Here’s a recap of the definition in case you missed it.

An Awesome Example of Content Marketing & How to ‘Bend’ Your Images

By: Vicky Marrack on 5/21/14 19:49

Linked In served this up to me today and I immediately wanted to giggle - which is an awesome reaction for content marketing. Here an ordinary article is talking about an ...

“Tangible Words conceptualized how to foster trust with my audience.”

By: Vicky Marrack on 5/16/14 15:52

"My website’s homepage copy has to drive traffic to my online store. I struggled to build trust with website visitors on my homepage, and give them all the information they needed ...

“Knowing which strategic content marketing tasks to tackle..."

By: Vicky Marrack on 4/29/14 19:25

"Knowing which strategic content marketing tasks to tackle in sequence is critical for the Ontario East Economic Development Commission (OEEDC) . Tangible Words created a ...

The Most Powerful Twitter Task You Can Do Today for Your Business

By: Vicky Marrack on 4/16/14 21:18

We’ve written about Twitter a few times on the Tangible Words Blog, but not a lot lately, and that’s for a very good reason.

Building Your Business: Improve your Website Content Seminar in Ottawa

By: Vicky Marrack on 4/10/14 15:00

Join Tangible Words and Sales Professionals of Ottawa on Tuesday May 13th at 11:30am for lunch and a seminar on:

Content Marketing: How To Remove Your Fears & Use Social Media

By: Vicky Marrack on 4/8/14 14:05

It occurred to me this morning that I’ve been using social media for nearly over 14 years, and while I’ve been running a content marketing company in Canada and Australia for 4 ...

Website Copywriting and Content Strategy Case Story

By: Vicky Marrack on 4/1/14 14:25

Tangible Word's served The Human Well's clients and partners as a value-add to the service The Human Well provides. We fulfilled specific professional services needed: website ...

A Brochure: Content Marketing Tool Case Story

By: Vicky Marrack on 3/26/14 18:33

Before: Topcat (Move Management Company) Had These Problems… Frustrated with trying to group services together. Had a hard time explaining services to clients so they understood ...

How a Great E-newsletter Broke the Sales Process

By: Vicky Marrack on 3/20/14 13:17

I just received an e-newsletter with a headline that startled me so much, I had to open it. I got an email from Twitter Counter saying “53 people unfollowed you on Twitter”. I ...

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