| Content Creation Strategy (4)

Content Writers Can Support Your Marketing Department

It might be difficult to admit but content writers can support your marketing department when they need it most. While your marketing team might see needing help as a sign of ...

Content Is Still King. Why Investing In Content Creation is Worth It

By: Suzanne McFarlane on 6/2/17 15:12

Traditionally, businesses didn’t invest in content creation because customers would look for your business in the Yellow Pages, newspapers and (the bigger brands) on TV. Nowadays ...

How Email Lists Attract Investors To Your Economic Development Region

By: Suzanne McFarlane on 5/26/17 14:31

Personalizing your email lists and the email content is one way email lists attract investors to your economic development region. Thoughtful email content (like targeted subject ...

A How to Guide on Small Business Marketing Automation

By: Suzanne McFarlane on 5/25/17 18:47

You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales.

How SMART Goals Align Your Sales And Marketing Departments

By: Suzanne McFarlane on 5/23/17 14:22

Use SMART goals for sales and marketing to help align these two essential departments when executing your content marketing strategy. SMART goals make your business objectives ...

Successful Inbound Marketing So You Attract Consumers Online

By: Suzanne McFarlane on 5/16/17 14:32

You have a fantastic product or service. Successful inbound marketing grabs the attention of potential customers.. Consistent content and contact from inbound marketing lets ...

Align Sales And Marketing Departments To Increase Company Sales

By: Suzanne McFarlane on 5/12/17 14:33

Sales and Marketing departments can be the feuding siblings of the business world. However, when you align sales and marketing departments you have the opportunity to increase ...

Canadian Manufacturing - Stay Competitive in the US Market

By: Vicky Marrack on 5/10/17 15:25

Despite the uncertainties south of the border, there are ways you can protect and promote your Canadian manufacturing business to stay competitive in the US market. Developing a ...

What You Need To Know To Become CASL Complaint

By: Suzanne McFarlane on 5/8/17 14:26

How to shape-up your content strategy to meet Canada’s Anti-Spam Legislation (CASL) email marketing standards so you become CASL compliant by July 1. If you followed the ...

5 Reasons Why Brochures Are Still Important For Selling

By: Vicky Marrack on 4/7/17 19:12

Let’s face it, there are some things you just cannot do when shopping online. You run your hand over a soft, plush sofa at a furniture store. You try on those new running shoes ...

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