Your Website Content Exposes Your Business

There's a reason some companies are leaders in their industry. I was recently researching Merchant Services in Canada. The majority of the holders I came across had poor customer ...
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Does your 'Call To Action' Even Work?

An effective 'call to action' on your website is NOT the words "call me" with your contact details. If you want to start a relationship with prospects from your website, you ...
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Unhappy with the copywriter you paid?

Most copywriters are freelance writers. Which means they might not have the same Quality Management Systems in place as a copywriting company. At least that's what our clients ...
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Bounce or Hit? Copywriter's Missing 'Colloquial Markers' = Ambiguous Ad

A message popped up on Twitter yesterday, "Anyone watching the tennis? #bestgameofwomenstennisforyearsand thatsafact." Sadly, I wasn't. But it reminded me of this ad that appeared ...
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What Online Content MUST Appear On Your Company Website?

I've been working on copywriting this Toronto company website that has over 30 pages. The business owner figured that's what it would take to capture all of the ideas he had.
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Keep WordPress Updated At All Times!

I have already written about why I think you should build your website with WordPress, certainly all of your business blogs.
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What about your other website pages?

My thanks to an email (YES, people will read e-newsletters if your content grabs their attention in 3 seconds or less!) from MacInnis Marketing today.
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