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Your Website Content Exposes Your Business

There's a reason some companies are leaders in their industry. I was recently researching Merchant Services in Canada. The majority of the holders I came across had poor customer ...

Does your 'Call To Action' Even Work?

By: Alysha Dominico on 8/5/11 7:01

An effective 'call to action' on your website is NOT the words "call me" with your contact details. If you want to start a relationship with prospects from your website, you ...

Unhappy with the copywriter you paid?

By: Alysha Dominico on 7/23/11 20:09

Most copywriters are freelance writers. Which means they might not have the same Quality Management Systems in place as a copywriting company. At least that's what our clients ...

The ultimate social media site? Google+ (Review)

By: Alysha Dominico on 7/8/11 23:40

Image via CrunchBase

Avoid being called “expensive”: Explain what you offer and build trust

By: Alysha Dominico on 7/8/11 12:53

Today at 4:05 p.m. my Skype phone rang. It was my friend Natalia, from Ormiga Design. We had set aside time to catch up today and I was looking forward to it. We seem to get each ...

Bounce or Hit? Copywriter's Missing 'Colloquial Markers' = Ambiguous Ad

By: Alysha Dominico on 6/23/11 17:37

A message popped up on Twitter yesterday, "Anyone watching the tennis? #bestgameofwomenstennisforyearsand thatsafact." Sadly, I wasn't. But it reminded me of this ad that appeared ...

What Online Content MUST Appear On Your Company Website?

By: Alysha Dominico on 6/22/11 14:54

I've been working on copywriting this Toronto company website that has over 30 pages. The business owner figured that's what it would take to capture all of the ideas he had.

Online Content Marketing--is it an opportunity for you?

By: Alysha Dominico on 6/20/11 14:30

"Dave"* called me up two weeks ago, in a position I often see a lot of customers. They're coming to the end of their sales funnel and are exhausted. They're attracted to online ...

Keep WordPress Updated At All Times!

By: Alysha Dominico on 6/15/11 14:42

I have already written about why I think you should build your website with WordPress, certainly all of your business blogs.

What about your other website pages?

By: Alysha Dominico on 6/13/11 4:37

My thanks to an email (YES, people will read e-newsletters if your content grabs their attention in 3 seconds or less!) from MacInnis Marketing today.

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