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Review of a Good Website: Mailchimp

Our 1st review of a website with excellent copywriting techniques was Quicken. In our 2nd review of a good website, we move to Mailchimp, which is in fact an e-newsletter software ...

Website Copywriters and Website Design Must Work Together

By: Alysha Dominico on 5/1/12 0:23

Website designers (layout, colour and image people) should always work with website copywriters (writers, editors and content strategist people)—and vice versa. Here's why...

Consistent Business Branding – Your Website is Only the First Step

By: Vicky Marrack on 4/27/12 13:16

Businesses in Toronto, across Ontario and in Melbourne, Australia seem to always want to 'rebrand' by starting with their website. This is never a bad thing as often businesses ...

How to avoid online plagiarism in a Web 2.0 World (Plagiarism Pt.3)

By: Alysha Dominico on 4/22/12 21:31

As a website copywriter in Toronto and Ottawa, I run into plagiarism issues frequently. In our first article I ask the question: Are we guilty of plagiarism in this Web 2.0 era? ...

Keyword Series #1: All in One SEO pack for WordPress

By: Vicky Marrack on 4/20/12 16:05

Through business workshops in Ontario covering blogging for business and website copywriting, WordPress has been a topic of great interest. Through this, we have started offering '

Web 2.0 Content can affect intellectual property rules-Plagiarism Pt 2

By: Alysha Dominico on 4/18/12 11:23

This is the second post in the Web 2.0 Internet and Plagiarism Series. If you read the first post on definitions of plagiarism, you're now wondering: "Why Web 2.0 Internet might ...

Why and How Storyboarding Makes Your Website A Better Sales Tool

By: Vicky Marrack on 4/17/12 7:59

Storyboarding = planning the content for each page and sub-page of your website, based on information your customers want, and what you want them to do on the site. As ...