Ottawa Copywriter: Improve Your Website Content Business Workshop

November 4th , 9:30am – 11:30am – How To Improve Your Website Content Today, And Build Your Business Cost: $25 (PS. This session 'sold out' in Toronto!)
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Website Copywriting That Makes You Sick

Last week, Hubspot contacted me to tell me about their Partners Program. I thought that was kind of neat and looked at the video they sent.
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What is a Creative Brief?

You might hear copywriters and graphic designers throwing creative jargon at you. One creative term is the "creative brief”. As a content writer, I also like to call this the ...
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How to Make Your Prospects Believe You When They Don't

Here's a guest post from Jill Konrath, author of SNAP Selling. She understands how to make big sales even in 2011 when you are working with an educated, disengaged consumer.
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Business Seminars in Ottawa on Website Copywriting, Business Blogging

With our business seminars on website copywriting, business blogging, and sales/e-newsletter copywriting in Toronto and Kingston being such a success, we have expanded to Ottawa. ...
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What are your customers thinking when they come to your website?

I was shopping for a dehumidifier this summer. I knew very little about dehumidifiers. I had to make a purchase that day, but I had no idea what I was looking for. So I started ...
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Your Website Content Exposes Your Business

There's a reason some companies are leaders in their industry. I was recently researching Merchant Services in Canada. The majority of the holders I came across had poor customer ...
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Does your 'Call To Action' Even Work?

An effective 'call to action' on your website is NOT the words "call me" with your contact details. If you want to start a relationship with prospects from your website, you ...
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Unhappy with the copywriter you paid?

Most copywriters are freelance writers. Which means they might not have the same Quality Management Systems in place as a copywriting company. At least that's what our clients ...
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