| tangible words (9)

Email Marketing: Return on Energy

By: Vicky Marrack on 7/11/13 14:20

It’s great to have an article that is rewarding to read for the audience. However, if your e-newsletter is “self contained” in it’s message, you will find it hard to start ...

Website Content Architecture: Which Webpages? Product vs Service-based

By: Vicky Marrack on 7/9/13 19:45

There's a big difference between product-based companies and service-based companies when it comes to figuring out which pages and subpages you need on your website.

How to Make a Good Infographic?

By: Vicky Marrack on 7/4/13 14:15

Process for Making a Good Infographic Look at other good infographics. You can do a Google Image search to see a whole bunch, or use an App like I do, such as Infographics by ...

Content Marketing Best Practices: Infographic Dangers You Can Avoid

By: Vicky Marrack on 7/2/13 14:20

WIIFM (What's In It For Me?) strikes again. Don't get so hung up on the trend of making an infographic that you forget solid relationship developing principles. After all, an ...

What's an Infographic and is it a Good Content Marketing Tool?

By: Vicky Marrack on 6/26/13 14:28

Today I came across this Infographic, called "Who's Sharing What: The State Of Social Sharing in 2013" thanks to my Tweep @Faydra_Deon (aka Ms Social Media) who shared it.

Getting it Done vs Getting it Right When Writing Content Online

By: Vicky Marrack on 6/21/13 16:59

My younger cousin was applying for a scholarship recently and asked me to pass my eyes over his application to see if I thought he'd clearly answered the questions, and to make ...

Does Online Content Marketing Affect Your Customer Service Strategy?

By: Vicky Marrack on 6/18/13 14:15

Here's something interesting I came across today.

Email Marketing Does Work, It's Just Poorly Done by Many People

By: Vicky Marrack on 6/12/13 14:15

Here's a handy snapshot to help you remember the key "do's" and "don'ts" of email marketing. From Skadeedle

The content marketing appeal - do commercials still serve a purpose?

By: Vicky Marrack on 6/7/13 14:40

I was on the phone with a librarian last week in Ottawa. She was pointing me to some online resources. I waited on the phone while she did a quick search on the online catalogue ...

Do Commercials Sell or Just Interrupt?

By: Vicky Marrack on 6/5/13 14:20

Last Saturday night I was hanging out with some friends in Ottawa, and as it often happens, at some point in the night we opened up You Tube and started feeding the music by ...

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