| tangible words (12)

Writing Online and in Print Different – Branding

By: Vicky Marrack on 6/10/12 22:37

How writing online to your target audience is different to how you write to your audience in brochures. Give less information on your brochures. Brochures do not allow you to ...

How to get Testimonials for Your Business

By: Vicky Marrack on 6/8/12 5:08

Because we’re living in a cynical shopping age, Testimonials on your website have become more important. Your copywriting firm (all over the world-Melbourne to Toronto) knows ...

Beware Unsubstantiated Claims On Your Website

By: Vicky Marrack on 6/7/12 22:05

Your audience is too educated and weary of companies who have unsubstantiated claims on their website. Unsubstantiated claims include “We’re the best at Customer Service” or "#1 ...

Social Media Engagement – Twitter, Facebook, LinkedIn, Google+

By: Vicky Marrack on 6/5/12 20:31

Is your business on Twitter, Facebook, LinkedIn, Google+. But the question really is, 'where do I find time to be actively using social media sites and what are the benefits?'

Building an Effective Business Blog Workshop – CFDC, Bancroft Ontario

By: Vicky Marrack on 6/3/12 8:53

June 21st, 2012: "Building an Effective Business Blog" - CFDC, Bancroft, Ontario: 9am - 3pm *Workshop fee is $50 dollars (before June 6th) or Regularly $65; includes lunch

Content Marketing Series - What are your content marketing rules?

By: Vicky Marrack on 5/29/12 17:40

We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.

Present Confidently to Business Colleagues and Clients - Workshop

By: Vicky Marrack on 5/28/12 7:55

“You have what it takes to get a crowd eating out of your hands simply by sharing your knowledge—you just don’t know it yet.” – Alysha Dominico Ever go to one of those ...

Content Marketing Series: 'to be evil in an SEO context'

By: Vicky Marrack on 5/26/12 3:00

What does it mean "to be evil" in an SEO context? To copy someone else's unique content. That's plagiarism. No librarian is going to tolerate that. You have to write about your ...

Content Marketing Series: Google’s New SEO Rules-how it affects you?

By: Alysha Dominico on 5/25/12 3:00

There's always a lot of talk online (by people who like to guess at Google's search algorithms, and general "leaders of the SEO pack") aboutGoogle's New SEO rules: how to follow ...

Keyword Series #2: Choosing Keywords for Your Business

By: Vicky Marrack on 5/22/12 9:58

As a website copywriter, we deal with businesses choosing keywords a great deal and discuss the importance and strategy behind them when writing content.

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