| Inbound Marketing (4)

Here’s How Your Target Market And Buyer Persona Attract More Customers

First, you need to understand the difference between your target market and your buyer persona so you can use them to improve your inbound marketing strategy.

Sales Reps Won’t Call Your Inbound Leads?

By: Vicky Marrack on 8/18/17 16:16

Sales reps love the sound of the phone ringing. Hope springs eternal: could that be the sound of a ready-to-buy customer on the other end?

How to Improve Open Rates With Good Email Subject Lines

By: Suzanne McFarlane on 7/28/17 14:37

Your email subject line is your email’s headline. Its job is to entice your reader to open your email (that’s certainly what tourist regions need readers to do). And that’s a ...

4 Reasons Buyer Personas Improve Inbound Marketing

By: Suzanne McFarlane on 7/12/17 14:26

You might think that your marketing and sales departments work together as a team (and in a perfect world, they should). But disconnects between marketing and sales teams happen. ...

Content Writers Can Support Your Marketing Department

By: Suzanne McFarlane on 6/9/17 16:03

It might be difficult to admit but content writers can support your marketing department when they need it most. While your marketing team might see needing help as a sign of ...

CRM Comparison Guide for Free and Paid

By: Suzanne McFarlane on 5/29/17 14:40

Customer Relationship Management Systems (CRM) makes it easier to build and maintain business relationships online. CRM software is designed to help you as a small business or ...

A How to Guide on Small Business Marketing Automation

By: Suzanne McFarlane on 5/25/17 18:47

You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales.

Successful Inbound Marketing So You Attract Consumers Online

By: Suzanne McFarlane on 5/16/17 14:32

You have a fantastic product or service. Successful inbound marketing grabs the attention of potential customers.. Consistent content and contact from inbound marketing lets ...

Align Sales And Marketing Departments To Increase Company Sales

By: Suzanne McFarlane on 5/12/17 14:33

Sales and Marketing departments can be the feuding siblings of the business world. However, when you align sales and marketing departments you have the opportunity to increase ...

What You Need To Know To Become CASL Complaint

By: Suzanne McFarlane on 5/8/17 14:26

How to shape-up your content strategy to meet Canada’s Anti-Spam Legislation (CASL) email marketing standards so you become CASL compliant by July 1. If you followed the ...

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