Why Spend Money On A Copywriter?

Focus on something other than writing your letters, brochures and website pages.
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Copywriters: good or bad?

I was surfing the web recently and I came across what I considered an interesting headline: "Never use a copywriter for your website." The article's author Tony Hetherington is a ...
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What is the difference between a feature and a benefit?

Second post in "Getting Customers to Use Your Business More" series. If you’re not a copywriter, it can be tricky working out the benefits of your business (which are different ...
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How to get web developers to build the website you want - on time

One of the things plaguing many small businesses is getting a business website designed, built and online on-time.
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