Canada's Anti-Spam Laws - Helpful Resources From Constant Contact

With the number of questions we were getting from our clients we decided to write a 3 Blog Series on the Canada's Anti-Spam Laws (CASL) and how it affects your business:
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The upside of Canada's Anti Spam Laws: No more mass emails on LinkedIn

Businesses now need to have an un-subscribe button on all mass emails thanks to Canada’s Anti Spam laws which come into effect on July 1 2014. That’s good news! And it doesn’t ...
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Is Your Business Already CASL Compliant? Canada’s Anti Spam Law Part 2

Here’s a 9-point CASL summary so you can get CASL compliant if you aren’t already: The crux of the new CASL law revolves Commercial Electronic Mailing (CEM) - which refers to ...
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Canada’s Anti-Spam Laws (CASL) - Do you Need To Panic?

There has been a lot of talk about Canada’s Anti-Spam Laws (CASL) coming into affect on July 1st, 2014 - but the real question is: does your business need to do anything ...
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How to Stay Focused On your Customers: WIIFM Explained

For a long time we've been purporting in our content marketing workshops the concept of WIIFM. Here’s a recap of the definition in case you missed it.
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An Awesome Example of Content Marketing & How to ‘Bend’ Your Images

Linked In served this up to me today and I immediately wanted to giggle - which is an awesome reaction for content marketing. Here an ordinary article is talking about an ...
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Have you Been Avoiding Blogging For Your Company Website? Ouch...

In the last 3 years, Hubspot has emerged as the biggest proponent of content marketing, and they've helped popularize the phrase to which savvy business people are now attached, ...
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