The Right Words Won't Send The Wrong Message To Your Customers

Here's how one business really ticked off a potential customer... I was recently in a Melbourne business that had a sign up. It said, "insert $1 for 50 credits." Which to me meant ...
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Education vs Business: What’s Different About Writing Online (Part 2)

Great copywriters understand writing AND sales.
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DANGER: Do You Write Your Own Website Copy?

Warning: not everyone can (nor should) write website copy. Trained copywriters are more than wordsmiths or journalists. Copywriters are sales-trained writers who help you sell ...
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Here's how brand consistency makes money

See the power of brand consistency
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Why Spend Money On A Copywriter?

Focus on something other than writing your letters, brochures and website pages.
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Worst Sales Letter Competition - Win a Free Sales Letter

A few people are a little scared of working with a copywriter. So I'm going to show you just how amazing the process is. And, you'll get a chance to get a free sales letter to use ...
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