How to Stay Focused On your Customers: WIIFM Explained

For a long time we've been purporting in our content marketing workshops the concept of WIIFM. Here’s a recap of the definition in case you missed it.
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An Awesome Example of Content Marketing & How to ‘Bend’ Your Images

Linked In served this up to me today and I immediately wanted to giggle - which is an awesome reaction for content marketing. Here an ordinary article is talking about an ...
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Have you Been Avoiding Blogging For Your Company Website? Ouch...

In the last 3 years, Hubspot has emerged as the biggest proponent of content marketing, and they've helped popularize the phrase to which savvy business people are now attached, ...
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Building Your Business: Improve your Website Content Seminar in Ottawa

Join Tangible Words and Sales Professionals of Ottawa on Tuesday May 13th at 11:30am for lunch and a seminar on:
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