| Suzanne McFarlane (3)

How Are Companies Using Social Media To Sell Tourist Regions?

How are companies using social media? Here’s the simple answer: by starting conversations about their region that attract tourists and catch on.

Attract New Investors Using Social Media For B2B Companies

By: Suzanne McFarlane on 2/14/18 14:45

Are you wondering what social media for B2B companies looks like? Let’s take it a step further - in this article we’re going to discuss how social media can work for economic ...

How To Create Tourism Website Content That Increases Sales

By: Suzanne McFarlane on 2/12/18 14:38

In the previous post, we discussed why prices should not be included on your website. Now we’ll discuss what should be included on your website. To create website content that ...

Use Your Economic Development Marketing Plan To Help Businesses Recruit

By: Suzanne McFarlane on 2/9/18 14:36

Finding, recruiting and retaining talent is competitive work so it’s imperative for Economic Development Organizations (EDOs) to use all the tools at their disposal, especially a ...

How Are Companies Using Social Media Hashtags to Sell Destinations?

By: Suzanne McFarlane on 2/7/18 14:20

The hashtag. What was once known as the pound symbol on a telephone (#) is now being used to join a movement, share humour, connect with the world, and promote destinations on ...

Advanced SEO Tips For Economic Developers To Attract Investment

By: Suzanne McFarlane on 2/5/18 14:09

You'll need advanced SEO tips even if your economic development website has been structured in full consideration of SEO. You've put a lot of effort into your SEO. Your content ...

Improve Your Manufacturing Marketing with Advanced SEO Techniques

By: Suzanne McFarlane on 2/2/18 14:07

Most marketers know the importance of a search engine optimization (SEO) strategy for gaining exposure online, but what about advanced SEO techniques?

What’s The Purpose Of A Company Website?

By: Suzanne McFarlane on 1/31/18 14:25

You may think the purpose of any company website is obvious: to convert leads to sales. However, there are many factors to consider when building or rebuilding a website with a ...

Why You Need Advanced SEO To Have The Best Tourism Website Possible

By: Suzanne McFarlane on 1/29/18 14:13

Advanced Search Engine Optimization (SEO) is not only a good way to bring views to your tourism region’s website, it is a necessary part of building the best tourism website you ...

How Are Companies Using Social Media To Find and Recruit Talent?

By: Suzanne McFarlane on 1/26/18 14:19

A central mandate of many economic development offices is to help businesses find talent. To accomplish this, it’s imperative to communicate best practices and relevant ...

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