Why do people care about testimonials?

Are business testimonials important to your prospects?
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Writing Online and in Print Different – Branding

How writing online to your target audience is different to how you write to your audience in brochures. Give less information on your brochures. Brochures do not allow you to ...
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How to get Testimonials for Your Business

Because we’re living in a cynical shopping age, Testimonials on your website have become more important. Your copywriting firm (all over the world-Melbourne to Toronto) knows ...
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Beware Unsubstantiated Claims On Your Website

Your audience is too educated and weary of companies who have unsubstantiated claims on their website. Unsubstantiated claims include “We’re the best at Customer Service” or "#1 ...
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Content Marketing Series - What are your content marketing rules?

We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.
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Content Marketing Series: 'to be evil in an SEO context'

What does it mean "to be evil" in an SEO context? To copy someone else's unique content. That's plagiarism. No librarian is going to tolerate that. You have to write about your ...
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