Content Marketing Series - What are your content marketing rules?

We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.
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Competitive Sales Kit? Copywritten case stories - 2012.

Lately, we've been working on "Case Stories" for a lot of clients.
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E-newsletter: do you know the anti-spam laws?

I'm a little worried about some of the people out there writing e-newsletters in-house.
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5 reasons e-newsletters make people hate your brand

1. You didn't ask them to join the 'send out' list.
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Copywriting Enewsletters and Letters? Brampton Seminar Friday

There's an updated link to our copywriting business workshop on Friday October 21st. Hope to see you there!
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How to Make Your Prospects Believe You When They Don't

Here's a guest post from Jill Konrath, author of SNAP Selling. She understands how to make big sales even in 2011 when you are working with an educated, disengaged consumer.
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Does your business have to be different? U.S.P.

When you buy an iPod, you want it to be the same product whether you bought it from an Apple store or a department store, right? So it might seem strange when I tell you that your ...
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