---
title: Google Has Changed Their Algorithm to Focus On The Quality of Content
description: Google is now prioritizing the quality of content on your website above ALL other strategic website tactics you do - expect that content development will now be the biggest cost of doing your website.
---

<http://jzilch-2676636.hs-sites.com/tangible-test>

# [Google Has Changed Their Algorithm to Focus On The Quality of Content](http://jzilch-2676636.hs-sites.com/tangible-test/google-changed-algorithm-quality-of-content)

 Written by [Vicky Marrack](http://jzilch-2676636.hs-sites.com/tangible-test/author/vicky-marrack) | Jul 22, 2014 3:38:59 PM

It used to be that the most expensive part of doing your website was hiring a web developer. Using free software like WordPress has brought this cost down significantly, to put non-custom WordPress websites in the range of $2000-5000. You still need to pay hosting and domain purchase charges.

 Once everyone had a website in business, we had a new problem - how to make sure that prospects find your website first? That’s when the SEO industry tried to rap at the door a few years ago and get everyone listed on free directories with links to your site - for around $1000-2000/month.

## But Google didn’t  prefer this “free push” or views it as a bit of a cheat.

 Google is really just a bunch of happy librarians - they just want every searching Google user to type in a question and find the book (webpage) they seek. So they started publishing changes like Panda,  **[Penguin](http://tangiblewords.com/google-penguin-2-0-to-help-users-find-the-content-they-need/)** and **[Hummingbird ](http://tangiblewords.com/googles-hummingbird-algorithm-will-affect-business-website/)**to deter “link exchanges” and to make sure that what was purported to be on a website really was on the website. It’s said that Google wasn't just an algorithm anymore, but a huge labour force who individually rated websites and was employed to help with this quality control.

# Google is now prioritizing the quality of content on your website above all other website tactics.

 In Aug 2013, to further push their “ [**don’t be evil**](http://tangiblewords.com/content-marketing-series-to-be-evil-in-an-seo-context/)” motto of trying to prevent black hat SEO methods, Google scrapped previous algorithms and released the most content-driven algorithm of all. The changes were magnanimous for the website industry, and positioned copywriting and content marketing strategy as the most important element of your website.

<https://jzilch-2676636.hs-sites.com/hubfs/Imported_Blog_Media/Website-Trifecta-1.jpg>

 Because you can spend all kinds of money on a website to exist (developer charges), you can spend money on SEO, but when people come to your site, if they don’t want to pick up the phone and call you ( **[Website Copywriting](http://tangiblewords.com/copywriting/)**), you've wasted all of that money.

 Because of these changes and how Google is now prioritizing the quality of content on your website above ALL other strategic website tactics you do - expect that ** [content development ](http://tangiblewords.com/proof-using-copywriting-company-business-website-works-roi/)**will now be the biggest cost of doing your website. Make sure you budget appropriately.

## What does this mean for your business?

 It’s kind of what we've been saying for years. If you don’t have a **[Communications Plan and Content Strategy](http://tangiblewords.com/website-copywriters-plan-content-just-write/)** for your website (a process skilled website copywriters will lead you through) you’re wasting your money, trying to build a website by searching for a needle in a haystack, rather than looking at your target customer personas and creating content of them. Now your second audience is not just the personas you want to attract, but creating Google-friendly content - SEO copywriting to make sure that your copy is recommended to the end user, because you produce frequent, accurate content.

> For a free white boarding session about how you and your team can start assessing your website, contact **[Tangible Words](http://tangiblewords.com/contact)** to set up a virtual meeting with your key sales and marketing team members.

 Or order your $100 **[Website Content Audit](http://tangiblewords.com/website-content-audit-report-and-consultation)** to help you articulate to your team what’s wrong with your website, and how hiring the website developer to fix it might not be the best move to make first.

[View full post](http://jzilch-2676636.hs-sites.com/tangible-test/google-changed-algorithm-quality-of-content)

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